Jiugui Liquor is the largest liquor enterprise in Xiangxi Prefecture. Xiangxi Prefecture has been determined as the core area of Hunan liquor, bringing new opportunities for the high-quality development of Xiangxi’s liquor industry.
Xiangxi Prefecture is not suitable for growing sorghum. The main raw materials used by top liquor companies are mostly purchased from other regions.
In order to build a local high-quality sorghum production base, over 300 mu (20 hectares) of high-altitude sorghum was planted in Paipeng Village of Lyudongshan Town in 2023. After tested by Jiugui Liquor, the effective ingredient content ratio is very ideal, indicating that planting sorghum in Xiangxi Prefecture is feasible.
This year, the Agriculture and Rural Affairs Bureau of Xiangxi Prefecture, and Jiugui Liquor Co., Ltd. have expanded the planting areas and jointly built high-quality glutinous sorghum experimental bases in Zhuzhai Village, Zhuoluo Village, and other areas.
Xiangxi Prefecture makes efforts to establish the whole industrial chain of the liquor industry, build a base for the raw materials of ecological liquor, and promote the contract farming to ensure the minimum purchase price, which makes sorghum growers confident and ensures the quality of raw grain. It will build a 60,000-mu (4,000 hectares) high-quality glutinous sorghum base in 2027, providing good raw materials for the high-quality development of the liquor industry.
Chinese source: hunantoday